BrandStory
FLONAKED Story
FLONAKED, a fashion brand that centers around dresses while also offering a range of evening gowns, shirts, skirts, and shorts, draws its name from the combination of “Flo,” an abbreviation for Flower, and “Naked.” In English, “Flo” represents “flower,” symbolizing the world as a kaleidoscope of inspiration, ever-changing and full of diversity. “Naked” signifies a sincere state of being true to oneself, an authentic expression of individuality and emotions.
The brand’s name, FLONAKED, conveys a message: in this era, we should be true to ourselves and live beautifully. The designer envisions the brand spirit to be a dedication to designing based on inner feelings, maintaining distinctiveness while emphasizing practicality. FLONAKED caters to women aged 25-45, embodying intelligence, elegance, and a touch of individuality and humor.
Given the designer’s meticulous standards from past experiences, FLONAKED maintains strict control over clothing quality and fabric selection. It collaborates with outstanding fabric suppliers from Europe, the United States, Japan, and other regions. In the realm of printing, the brand adheres to hand-drawn creations. Each garment undergoes a rigorous quality inspection process before reaching customers. The belief is that craftsmanship, heartfelt original designs, premium fabric quality, and appropriate practicality will earn the brand a solid reputation and a secure foundation in this rapidly changing society.
In essence, FLONAKED encourages individuals to remain true to themselves in this era, embracing a beautiful way of living. The brand’s ethos reflects the designer’s aspiration: to consistently create designs based on inner convictions and emotions, resisting the current and adhering to distinctive features while emphasizing practicality. Thus, FLONAKED caters to women aged 25-45: intelligent, elegant, and with a blend of individuality and humor.
